Strategic Digital Marketing For Established Nonprofits That Need Stronger Performance, Clearer Direction, and Better Use of Budget
You have important goals and a lot riding on your marketing. We help bring the clarity and structure needed to move things forward with confidence.
Female-owned | Canada + U.S. Nonprofits | 12+ years | Certified in Google Ad Grants + Paid Ads
As a nonprofit digital marketing agency, we start with what's really going on - not more marketing for the sake of it. Then we focus on the few changes that will make the biggest difference.
Why marketing gets stuck inside growing nonprofits
As nonprofits grow, marketing often becomes more complex before it becomes more effective.
You may have strong programs, a respected reputation, and meaningful goals, but still be dealing with:
too many priorities competing across fundraising, programs, events, recruitment, and awareness
campaigns that feel disconnected across ads, landing pages, email, and outreach
messaging that no longer reflects the full value of your work
pressure from leadership to prove ROI and make smarter use of budget
lean internal teams carrying more execution than their capacity allows
limited visibility into what is working, what is underperforming, and what needs attention first
That is where we come in.
We help established nonprofits bring structure to the chaos, align strategy with execution, and improve performance without losing the heart behind the mission.
Where nonprofit teams usually need support
Too many priorities, not enough alignment
Fundraising, program marketing, events, awareness, and community outreach all need attention, but not everything can be the priority at once.
Campaigns that do not connect
Paid ads, Google Ad Grants, email, landing pages, and reporting often operate in silos, which weakens results.
Messaging that is clear internally, but not externally
Teams know the work is meaningful, but audiences may still struggle to understand why it matters, who it is for, and what to do next.
Pressure to show measurable return
Leadership wants stronger performance and clearer reporting, but the path from marketing activity to impact is not always visible.
A lean team carrying too much
Internal teams are often capable, but stretched. Execution slows down when there is too much to manage across channels and stakeholders.
Important initiatives are not getting enough traction
Programs, events, campaigns, and services can lose momentum when the strategy and systems behind them are not strong enough.
Our work has supported organizations and initiatives across:
airports and public-facing community services
autism, Down syndrome, and developmental disability support
foster care, adoption, and family services
Women’s economic empowerment, independent living programs
faith-based organizations, global relief, and economic development
cancer support, mentorship, and community-based events
A nonprofit digital marketing agency grounded in real-world experience
We help established nonprofits build stronger marketing systems that are easier to manage, measure, and improve.
What makes our approach different is that for 12+ years, we’ve spent and tested our own money on ads and marketing, not just advised on it. We’ve built, refined, and grown through the same channels we manage for clients, which means our recommendations come from real experience, not theory.
With a background in Nonprofit Studies and Marketing, plus deep digital marketing expertise and a trusted team of specialists, we help nonprofits make smarter decisions, strengthen execution, and get more from every marketing dollar.
One of the many reminders that meaningful work is always human first.
Bella and Melanie (Rwanda)
Real Results
“With the compassionate awareness campaigns, we were able to fill a brand-new residence.”
Shaheen, Director
“Because our messaging was clearer, we had better campaign automation and hiring outcomes!”
Roger, HR Coordinator
“In just 6 months, they increased local foster care families by 15%.”
Janice, Outreach Manager
How we help
Strategic marketing direction
Clarify priorities, sharpen messaging, and create a stronger plan across campaigns and channels.
Paid media and Google Ad Grants
Improve campaign performance across Google Ads, Meta Ads, YouTube Ads, and grant-funded traffic.
Landing pages, email, and donor/supporter journeys
Strengthen the path from first click to action with better campaign structure and follow-up.
Lead generation for programs, events, services, and initiatives
Increase qualified interest and reduce wasted spend across your most important campaigns.
Training, enablement, and internal support
Help your team build confidence, improve execution, and stay aligned as marketing grows.
Launches, education, and enrollment marketing
Support training programs, courses, and educational initiatives with clearer strategy and stronger conversion paths.
Behind every client engagement is a trusted team of specialists, so you’re not just getting one perspective; you’re getting the right mix of strategy, paid media, creative, and technical support to move the work forward well.
Hi, I'm Melanie Woodward
I lead strategy personally, and I’m supported by a team of experienced specialists who help bring customized expertise to each engagement.
Before recommending more marketing, more spend, or more moving parts, I look at what is actually happening beneath the surface - where the message is getting lost, where people are dropping off, and what may be quietly limiting results.
That approach comes from years of experience in strategy and digital marketing, a degree in Nonprofit Studies and Marketing, and a genuine commitment to mission-driven work.
I’ve supported nonprofit, purpose-led, and education-based organizations across Canada and the U.S. through strategy, messaging, paid advertising, and digital growth. I’ve also been personally involved in work connected to economic development in Rwanda, TEDx logistics and volunteer programs, and organizations including Big Brothers Big Sisters and the Canadian Cancer Society.
I believe great nonprofit marketing should do more than generate activity. It should create clarity, build trust, and help the right people take action.
For your team, that means smarter priorities, better-performing campaigns, and a partner who understands both the weight of your mission and the realities of execution.
“Melanie's team helped us position our program more clearly and strengthen how we communicated our impact, contributing to a 25% increase in donor gifts.”
Doreen, Development Manager
"They understood how to market our work without losing the heart behind it. The strategy took us from zero leads to 100+ leads per month and reduced our cost per lead by 56%, down to $8.50."
Ray, Director
“The team quickly understood our mission and turned broad awareness goals into a focused digital strategy that helped us expand outreach and connect more effectively with supporters.”
Kim, Manager
“They brought strategy and execution to our campaigns. They were more organized and more targeted at driving awareness, registrations, and engagement.”
Kim, Corporate Engagement
“The team helped us communicate with more empathy and clarity, making it easier for people to understand our services, access support, and take the next step.”
Susan, President
“They helped simplify our communications and strengthen campaign clarity, making it easier to reach our audiences and improve engagement.”
Neil, Program Director
Yes, that’s usually where we’re the best fit. If your nonprofit has grown to the point where marketing feels more complex, more visible internally, and more important to get right, that’s often when we can help most. Our monthly fees typically start at $3,500, depending on the scope, priorities, and level of support you need. If you’d like to talk through what that could look like for your team, [book a call here].
Absolutely. In many cases, that’s exactly where we fit best. We can work alongside your in-house team as a strategic partner or fractional CMO, bring an outside perspective, help prioritize what matters most, and support the campaigns or systems that need extra attention.
Not at all. We can support fundraising, awareness campaigns, event promotion, program marketing, recruitment, community outreach, digital course launches, and donor or supporter journeys. It really depends on what your organization is trying to move forward with right now.
Usually, it starts by looking at what’s not working as well as it should. We use tracking, metrics, reporting, and campaign data to understand what’s driving results, where people are dropping off, and where budget may be getting wasted. From there, we help you focus your time and investment on the areas most likely to create momentum.
Yes, and that matters. Some services and causes need a more thoughtful, human approach. We take that seriously and help you communicate in a way that builds trust, respects the work, and still helps the right people take action.
A nonprofit digital marketing agency helps organizations increase awareness, attract the right audiences, and drive measurable action. That can include nonprofit marketing strategy, Google Ad Grants management, paid advertising, landing pages, email marketing, lead generation, campaign reporting, and support for donations, programs, events, and outreach.
Yes. We support nonprofits with Google Ad Grants strategy, campaign setup, management, and optimization so you can make better use of your grant and attract more qualified traffic.
Yes. That’s often the reason organizations reach out. We build campaigns and marketing systems designed to increase the actions that matter most to your team, whether that’s donations, event registrations, program inquiries, volunteer interest, or service applications. For ongoing support, pricing usually starts at $3,500 per month, depending on the goals and campaign complexity. If you’d like to talk through what that could look like for your team, [book a call here].
That depends on what you actually need. Our work can include nonprofit marketing strategy, campaign planning, messaging, Google Ad Grants, paid ads, landing pages, email marketing, automation, lead generation, digital course launch support, and internal marketing enablement. Some organizations need focused support in one area, while others need a more ongoing strategic partner.
Yes. Some nonprofit teams need higher-level direction and a clearer roadmap. Others need hands-on help getting campaigns built, launched, tracked, and improved over time. We can support both. Most ongoing engagements start at $3,500 per month, depending on scope. If you want to talk through your goals and see what kind of support would be the best fit, [book a call here].
Book a call to see if we're a fit
This is a straightforward conversation about your goals, current challenges, and where there may be opportunities to improve performance and simplify your marketing.
No pressure. No hard pitch. Just a chance to see if there is a fit.
