Fractional CMO & Course Launch Strategist
You have the expertise. I build the marketing system that sells it.
I'm a fractional CMO and course launch strategist for expert-led businesses - the ones with real knowledge, real audiences, and real offers that still aren't selling the way they should.
14+ Years Digital Marketing | EdTech Exit (Mar 2025) | Millions in Client Revenue Influenced
Why I Do This
I've been the expert with a great offer - and I've been the marketer building it into a business.
I have 20+ years in marketing and a marketing degree, but the experience that changed everything was starting my own EdTech company, building it over 14 years, and selling it.
I've helped experts launch hundreds of courses and products - and I know that expertise alone doesn't scale. What scales is a system: the right message, the right funnel, and the right launch rhythm working together.
That's what I build with the experts I work with now.
Hi, I'm Melanie Woodward
Every engagement starts with clarity.
I look at your positioning, your current marketing ecosystem, and where people drop off - then I focus on the few changes that actually move the needle.
Clarity first. Performance second.
When marketing is clear and aligned, effort compounds and growth becomes predictable. That's the shift I help clients make.
It's not a marketing problem. It's a systems problem.
You've built the audience, the list, the offers. But the pieces aren't connected, so attention leaks away before it becomes revenue. More tactics won't fix that. A system will.
How we'll work together
Three steps. No guesswork.
01
Book a free call
We'll look at what you're doing now, what's working, and where growth is getting stuck - no pressure, no pitch.
02
Get an honest recommendation
If I can help, I'll tell you exactly what I'd do. If I'm not the right fit, I'll tell you that too.
03
Build the system together
One connected marketing engine - positioning, funnels, and launches working together to sell your expertise.
Two ways I can help
Pick the lever your business needs
Fractional CMO
Senior marketing leadership without the full-time hire. I help you set strategy, prioritize what matters, and lead a team that executes toward revenue.
Marketing strategy & roadmap
Team and budget oversight
Funnels, email & paid acquisition
Course Launch Strategy
Launches built on systems, not hope. From offer positioning to evergreen funnels, I help turn your expertise into predictable sales.
Offer & pricing strategy
Launch planning & execution
Evergreen funnel buildout
Real results from real clients
Numbers, not promises
$625K
In software + course sales from a single launch campaign
4.2%
Workshop conversion with an 18% upsell rate
2X
Lead volume at the same monthly ad budget
“Melanie was an exceptional partner supporting our SaaS team. She possesses a remarkable breadth of knowledge across various digital marketing strategies."
Julien, SaaS User Management
“Melanie truly stands out as a leader and marketing strategist. She blends creativity with data-driven insights to create campaigns that deliver results.”
Abhi, 2X Founder
"Melanie is a passionate, smart advisor whose delivers a unique personal style and commitment to her work. She has a superb ability to dissect situations and problem solve in a helpful and supportive manner."
Michael, Boutique Consulting
“We had plenty of leads and daily sales. Melanie has a strong team around her, and outperforms her peers.”
Ray, Finance Expert
40+ Years Experience
“We finally have a validated offer, real numbers, and a scalable plan. 46% email open rates and 4.2% conversion didn’t hurt either.”
James, EdTech Founder
18+ Years Experience
"Before working together, our cost per lead was more than $56, now it's just $8.50!"
Jason, MedSpa Clinic
12+ Years Experience
"Melanie and her team helped us improve our landing page copy and flow to improve CRO. She is not only an expert but also a great person to work with."
Massoud, Commercial Cleaning Business Owner
"Melanie is one of the best! She leads with her knowledge and expertise of the desired outcome. I love working with her and highly recommend!"
Marla, Therapist + Digital Course Creator
"Melanie is devoted to making your project a success. She dives deep and commits to understanding the client and your customer's POV. She goes above and beyond every time."
Erika, PR Expert
Ready to turn your expertise into a revenue engine?
Book a free call. We'll look at what's working, what's stuck, and what I'd do next. If I'm not the right fit, you'll leave with clarity anyway.
